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Strategy
GCC has included Innovation amongst our four strategic lines, in order to improve the way we solve our customers’ needs and boost the company’s profitability. To such purpose, we have created continuous learning spaces under research, experimenting and development processes.
GCC’s innovation system provides for balance between creativity and value capture by generating successful ideas that have an impact on our business-making models, technologies that provide support to our operations and constructive products and systems.
The Innovation approach is centered on the following goals: Adding customer value, improving our competitive advantages, increasing sales and increasing business profitability.
GCC encourages a creativity and innovation spirit in all our collaborators, through the development of the following skills: asking, observing, networking, experimentation and association.

We currently work on projects focused on improving communication and services for our customers, increasing the concrete business profitability, developing constructive systems, generating solutions to improve our distribution network in the United States, making it more flexible, and the development of cement products aimed at reducing our carbon footprint.

We currently work on projects focused on improving communication and services for our customers, increasing the concrete business profitability, developing constructive systems, generating solutions to improve our distribution network in the United States, making it more flexible, and the development of cement products aimed at reducing our carbon footprint.
Research & Development
The Research and Development Area (R&D) is responsible for developing innovative technologies and solutions for cement, concrete and other materials for the construction industry, which effectively respond to the community’s and the industry’s needs, increasing the portfolio of value added products that GCC offers to our customers.

R&D started activities in 1999

And ever since, our team has been providing friendly, specialized consulting both inside and outside the organization, to meet and exceed our customers’ demands for resistance, duration and applicability of our products, among other characteristics. R&D also collaborates with other business units to offer our customers tailored services and contribute to the company’s competitiveness and permanence.
“The Research and Development Area (R&D) works to meet and exceed our customers’ demands”…
Integrated by a team of specialists under constant training, the R&D Area works every day with creativity and commitment to enhance our current products, processes and services and to generate new sustainable, efficient and economic solutions that suit the market’s requirements and anticipate its needs.
GCC’s labor-force structure is consolidated in work teams
GCC Model

In 1992, GCC adopted the National Total Quality Model as a guideline to develop our High-Performance System for all the productive units in the Company.

Throughout this time we have achieved:

  • A high-performance, team work, continuous improvement and self-control culture.
  • Homologating the management of the several business units.
  • Focusing the organization’s efforts on customer service.
  • Enhancing the sense of belonging and pride among our employees.
  • Achieving profitability and growth results.

From the top management to the operating positions, GCC’s labor structure is consolidated on high-performance work teams, which involves and empowers our full staff for facts and data-based decision-making.

Effective Execution:

For the effective execution of the high-performance working system and the team work we have six support systems that provide for processes improvement:

  • Continuous Improvement System
  • Brainstorming System
  • Team Meetings System
  • 5´S System
  • Information System
  • Employee Recognition System
Ejecución efectiva

Each employee thus belongs to management teams, with members united by common purposes, self-control, systemic approach, team work, continuous improvement and professional development.